New YouTube Statistics: 48 Hours of Video Uploaded Per Minute; 3 Billion Views Per Day

Happy birthday, YouTube! Yes, YouTube is celebrating its sixth birthday this month, and has shared a couple of impressive new statistics: 48 hours of video are now uploaded per minute, and YouTube has surpassed 3 billion views per day.

In November, YouTube challenged users to increase the number of videos uploaded per minute from 35 hours per minute to 48, and they have delivered. One year ago, YouTube reported 24 hours of video uploaded per minute, and 2 billion views per day.

There are plenty of impressive stats out there on YouTube. One of the most interesting ones was revealed back in April, when the YouTube blog reported that 30 percent of videos make up 99 percent of views on the site.

Some more recent stats on YouTube:

• 13 million: Number of hours of video that were uploaded in 2010.
• 60 days > 60 years: More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC) combined created in six decades.
• 30 percent: Amount of overall traffic coming from the U.S. YouTube is localized in 25 countries and 43 languages.
• 700 billion: Number of playbacks in 2010.
• 10,000: Number of partners, hundreds of which make six figures a year.
• More than 7,000: Number of hours of full-length movies and shows.
• 2 billion: Number of global video views per week being monetized.
• 10 percent: Amount of videos available in HD.
• 100 years: Amount of video scanned daily by Content ID, which is used by more than 1,000 partners, including every major U.S. network broadcaster, movie studio, and record label.
• 4 million: Number of people connected and auto-sharing to at least one social network.
• 100 million: Number of daily mobile views.

And what is the most popular YouTube video of all time? Justin Bieber’s “Baby,” which is the first YouTube video to be viewed a half billion times, while simultaneously holding the distinction of being one of the most disliked videos of all time. ReadWriteWeb has compiled the top 10 YouTube videos of all time.

The video-sharing site, founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, was acquired by Google in October 2006 for $1.65 billion. What are the founders up to? Most recently, their company AVOS acquired Delicious.

And what’s next for YouTube? Apparently, they’re shooting for 72 hours of video per minute and 4 billion views. Could happen. Stay tuned.

Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day

How to Make Money on YouTube

In the past year, presidential parodies and clever online-only ads became viral sensations; "annoying" but lovable fruits and unassuming Alabamans transformed uncomfortable situations into triumphant social memes; and talented partners have drawn huge audiences with channels that showed people how to crochet flowers, apply the perfect lipstick -- and sometimes just how to have fun.

YouTube currently has more than 15,000 partners worldwide -- many of whom are making enough money doing what they love to buy a new house, or even make a career out of their videos. In fact, the number of partners making over $1,000 a month is up 300 percent since the beginning of 2010 and YouTube now has hundreds of partners making six figures a year. (See last month's column on how to become a YouTube partner.)

One of the partners making six figures a year is Michael Buckley, writer, producer, and star of entertainment news show "What the Buck?" For Buckley's backstory, read "YouTube Videos Pull In Real Money" by Brian Stelter, which appeared Dec. 10, 2008, in The New York Times.

One of his recent videos is "OMG! LADY GAGA KILLED OSAMA?!!!! - A "Superstar" Dance For Our Troops! :-)."

Two years ago, YouTube asked Buckley to share the secrets to his success. He created the video below that covers topics ranging from how to get more views on YouTube to how to make money on YouTube.

Another way of making money on YouTube is product placement. For example, Michelle Phan, a makeup teacher and also a spokesperson for Lancome, created the "Lady GaGa Poker Face Tutorial" video. It shows young women how to replicate the pop singer-songwriter's entire look, hair, accessories and makeup -- and as of this writing has more than 27.3 million views!

If you watch the video, you'll see that the blonde wig and gloves are from BeautyChoice.com. At SES New York 2010, I asked Jordan Blum, President of BeautyChoice.com, to provide more details about what he called "product placement on steroids."

Another way of making money on YouTube is to sit on a horse backwards pitching shower gel. Look at your ad, now back to "Old Spice | The Man Your Man Could Smell Like," now back at your ad, now back to the ad created by Wieden+Kennedy.

At Connected Marketing Week 2010 in San Francisco, Byron Gordon of SEO-PR interviewed Dean McBeth of Wieden+Kennedy about the success of their Old Spice "The man your man can smell like" YouTube advertising campaign.

You can also use YouTube's Promoted Videos to generate leads and make your cash register ring. I'll be discussing this topic on Tuesday, May 10, at the Direct Marketing Association of Northern California's luncheon in Burlingame, Calif.

One of the marketing case studies that I'll be presenting examines how Dynomighty Design uses YouTube to generate 50 percent of the traffic to its website. And the small business does this by using videos like its recent "Subway Map Mighty Wallet."

At SES New York 2010, I interviewed Dynomighty Design President and Designer Terrence Kelleman, who told me more details about the small company's success using YouTube as a social media platform to sell Dynomighty products.

At the DMAnc luncheon, I'll also explain how Orabrush sold $1 million worth of $5 tongue brushes using YouTube. If you want to watch a funny version of the company's success story, watch the recent video "Orabrush the Movie--Official Trailer."

At SES New York 2011, I interviewed Jeffrey Harmon, the CMO of Orabrush, and Abe Niederhauser, the company's Online Sales Director, about how to build your brand using video.

There are a ton of video marketing tips in these five YouTube success stories. You will want to go back and watch each video that you haven't already viewed. In case you skipped over a couple, here is an outline of four of the more important video marketing tips:

• Optimize your video for YouTube
• Create compelling video content
• Engage the YouTube community
• Measure outcomes vs. outputs

Next month, I'll provide a preview of my presentation at the Next Gen YouTube Marketing session at SES Toronto 2011. Although it will be tailored to Canadian marketers, my presentation should also contain some new YouTube marketing strategies and tactics that American, British and other marketers may want to know about, too.

Source: http://searchenginewatch.com/3642302