Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Thursday, March 24, 2011

Where to Get Inspiration for Blog Posts

I write several blog posts every month. Most of the time I have no trouble coming up with a topic. After all, I read so much that something usually grabs my attention.

But some days I'm desperately looking for a topic to blog about. At these times, I might just walk away from the computer and do other things until an idea pops up.

But on other days the Internet is the solution. Here are some of the places you can go to get inspiration for your blog posts.

Twitter

It's almost impossible these days to think about an online world without Twitter. Within a couple of years Twitter has become one of the leading online services -- at least when we're talking about the tech industry.

In some other industries this social tool is only just emerging. Still, it can be a useful tool for almost every industry.

You can use Twitter to find a topic for your blog post. By looking at your timeline or looking at the trending topics you will see what topics are "hot."

What are people sharing? What are they talking about? It will give you a general idea of possible topics.

You can use Twitter search to filter down the topics by adding a keyword which is connected to the topics you usually blog about.

Google Trends and insights

Another way of seeing what people are interested in is Google Trends. It will give you an idea of what people are searching for worldwide or in a specific region.

Just looking at the trends might just give you a few ideas, but you can make them more specific by combining the trends with keywords you're interested in and checking them in Google Insights. You will most definitely find a topic to write about that way!

Q&A Sites

You want to write blog posts that people will want to read. You like to have an audience after all, right? That is why the trending topics on Twitter and Google are interesting to look at.

Looking at Q&A sites is another way of finding out what people are interested in. That is where people are asking the questions you might be able to answer.

A good example of a site like that is Quora. Just open up the site and see what questions people have. If you know the answer you can either answer the question or make a blog post out of it (or both).

Sites like Quora, but also Yahoo Answers and Ask.com, are great places to see what people want to know and what they want to read. They are practically asking you to blog about a certain topic.

Comments on Specific Niche News Sites

Many sites write about what's happening in the tech industry. In addition to Search Engine Watch, there's Mashable, TechCrunch, and The Next Web.

A site like Techmeme brings them all together. You have sites like this in most industries -- some more than others -- but look carefully and you will find them. These sites offer great content, but they will also tell you what's hot and what interests readers.

You should follow these sites and read the content, but more importantly: follow the comments. The comments will tell you what the readers think and what they want to hear. It is a great source of inspiration to eventually take a different angle on a story, based on the comments.

RSS Reader

One of my personal favorites is my RSS Reader. I've subscribed to many sites and I use different tools to read them, from the Google Reader account on my computer to Pulse and Zite on my iPad.

The sites I look at are the "bigger ones" I mentioned before, but even more important when it comes to inspiration are the smaller sites. Small local sites from different countries give you a nice insight in what is going on in their world. You will see that there are very many different topics you can choose from.

Your Analytics

A very good way of finding out what you should be writing about is your Analytics Program. It will tell you what kind of posts people like to read, but a closer look will also show you what they want to read.

A look at your analytics will give you an idea of what people were looking for when they found your site in the first place. Does that match the articles you have on there? Or could you maybe write something that would really fit the search they were doing?

Also, make sure you look at your internal search engine. It will show you the topics they expect to find on your site. Chances are you might get some inspiration there.

Ask Your Followers and Readers

A nice way to get inspiration for a post, and at the same time write content that fits the needs of your readers, is to ask your readers or your followers. Ask them on social media like Twitter or Facebook or simply put up a post asking for suggestions. I've seen it happen many times and the bloggers always received great feedback and tons of ideas for blog posts.

Read More: http://searchenginewatch.com/3642058

Tuesday, March 22, 2011

Tips for Writing Awesome Blog Posts


Blog writing is a great online marketing strategy.  Blogs allow an individual or company to write in an informal way about topics that interest their target audience.  By updating a blog frequently with informative and engaging content, the author will begin to be viewed as an expert in the industry.  Blog writing can be very effective if done correctly.  It takes time and effort to write blog posts and build a following.  Here are some tips to ensure that your blog sticks out from the rest:

Differentiate Yourself
There are only so many things to write about within an industry.  The key to getting noticed is to take a different approach than everyone else is taking.  Put your own spin on the subject and write about it in a slightly different way.

Get Creative with the Title
The title is what will make people click on the post or click off of your page.  Make it something that will pique the interest of the reader to ensure that they want to continue reading to see what it is that you have to say.  One possible strategy is to start with a creative title like "How Marketing is like Kindergarten" and then think of ways that marketing could be compared to kindergarten.  They key is to have a noticeable and sticky title.

Be Entertaining
Of course, there are some topics that are very serious and don't allow for any humor. However, many things can. Humor doesn't have to be offensive, just something that will make the reader smile or chuckle a bit. Cater to the interests of your target audience. Try an inside joke that only those in your industry would get.

Vary the Content
Switch it up every once in awhile. A blog post doesn't always just have to be text. You can also post a video or a presentation that your company has created.

Encourage Comments
A blog is the original social media outlet. It was a space that allowed people to share their thoughts and interact with each other online long before Twitter and Facebook.  There is a comment section for a reason. Encourage comments and questions and be sure to respond to those that took the time to leave you a message. It shows that you value your loyal readers.

Be Shareable
Incorporate share buttons to social sites like Facebook and Twitter on your blog and provide a link to email the post to a friend or colleague.  A blog post is much more likely to be passed along if there is an easy way for readers to do so.

Utilize Keywords
You're already writing a blog, so you might as well get some SEO benefits out if it. Think about the keywords that your business is targeting and incorporate them into your content. Remember, it needs to be natural. A blog post that is "stuffed" with keywords provides a very bad user experience.  Cater to your readers first, and the search engines second.

Source: http://www.addme.com/blog/promotional-resources/internet-marketing/tips-awesome-blog-posts.htm